HERE FOR THE LONG HAUL

We design brands for the long run— rooted in strategy, with a modern perspective, & a lasting creative partnership that grows along with you.

Studio Philosophy

Memorable design begins with purpose.

Our approach is rooted in understanding— of your story, your values, and your vision for the future. Every project starts with a thoughtful strategy, ensuring that what we create is not only beautiful, but meaningful. We design with intention, not trends. crafting brand identities that resonate, endure, & grow with you.

We believe in creative partnerships that go deeper than deliverables. When we collaborate, you're joining hundreds of businesses who’ve invited us into their story & continue to rely on us as it unfolds. With each project, we’ve had the privilege to reimagine identities, revive legacies, & help shape the evolving story of businesses to capture what makes them worth remembering.

Black and white illustration of a tall building with a pointed, ornate roof.

Designing Between Coasts.

Bellberry Lane is a woman-owned design studio that began on the East Coast, founded by designer Kristen Potter. What started as a passion for design & strategic storytelling has grown into over a decade of creative exploration— refining process, perspective, and craft across industries, coasts, and evolving brand challenges.

A transformative chapter in Seattle brought fresh perspective & creativity, where we partnered with businesses and startups across the Pacific Northwest to shape their brands. Those years refined our process, blending collaboration and curiosity to push creative boundaries.

Currently based in the quiet foothills of the Pocono Mountains, we continue to craft brand experiences that are thoughtful, refined, and built to resonate— grounded in where we are, & shaped by everywhere we’ve been.

  • Cindy, Blue Shore Vacations

    “Kristen is amazing to work with. She listened to what I wanted and brought it to life in a way I couldn't imagine myself, which I why I needed her! I absolutely love what I have now!! My brand finally reflects what I want it to. So thankful to have found what was once a stranger and is now an important part of my team. Thanks, Kristen!”

  • Teresa, Tierney Voice Studio

    “Exceptional work and value! My experience working with BellberryLane completely exceeded my expectations. Kristen was flexible and communicative throughout the process. I have already received wonderful, positive feedback from my clients. I can't recommend her enough and will definitely come back. Thank you again!!”

  • Lisa, The Latt

    “Kristen created a logo and brand for my new brick and mortar. She was extremely attentive and always certain I was pleased. I wasn’t sure what my experience would be when I purchased the listing, but she has been fantastic and even available after the job was complete to answer questions and assist. Thank you for your help, Kristen! I will for sure remember you for future needs.”

  • Beth, That Cookie Betch

    “I cannot say enough how much I absolutely LOVE my new logo! I am so glad I decided to go with the Ultimate branding package. I have already used so many of the pieces I didn't think I needed. I was able to swap out a couple of things I wouldn't use for things I would. Kristen was so easy to work with and came up with the perfect logo for my cookie business. Amazing!”

  • Alison, Loominarium

    “This is totally worth it. Communication with her is professional and quick and she always listened to my ideas and made changes accordingly I really appreciate it. Don’t hesitate to invest in this- I initially tried doing it myself AS AN ARTIST and my attempt was pathetic in comparison. Branding is not easy. Seriously, investing in a brand package is investing in yourself in the long run so you should definitely do it.”

  • Hillary, Sojourn Family Care

    “What a gifted and patient person Kristen is. From the intake of my vision to the final product I was supported and guided well. She captured my business so well and provided me with a polished professional product at the end. She is worth her weight in gold and is an economical way to brand your product. I wholeheartedly recommend Bellberry Lane for anyone branding and marketing their services and products.”

Let’s talk about your project & how we can work together.

Clients & Work Featured In

Anthropologie

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Vogue

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Barnes & Noble

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Better Homes & Gardens

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Southern Living

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Elle

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Cosmopolitan

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Vanity Fair

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BHLDN

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Harper's Bazaar

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Condé Nast

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Anthropologie • Vogue • Barnes & Noble • Better Homes & Gardens • Southern Living • Elle • Cosmopolitan • Vanity Fair • BHLDN • Harper's Bazaar • Condé Nast •