A STUDIO TO GROW WITH

Brands designed for the long run— rooted in strategy & built around your business goals.

Photograph of Kristen Potter, founder of the Seattle-based design studio Bellberry Lane.

Kristen Potter— Founder & Creative Director

Bellberry Lane is a woman-owned design studio founded in 2011. What began as a love for thoughtful design and strategic storytelling has grown into more than a decade of creating comprehensive brand identity systems, user-focused websites, and digital experiences for businesses around the world.

With each project, we’ve had the privilege to reimagine identities, revive legacies, & help shape the evolving story of businesses to capture what makes them worth remembering.

Studio Philosophy

We believe design should carry meaning, partnerships should outlast the project, & business should be good for more than the bottom line. We champion women building businesses of their own, give back through the work we do, & stay beside our clients through every chapter that follows.

Black ink sketch Illustration of Smith tower in Seattle.

  • Alex Basile— Owner of Greenhouse Gansett

    Kristen at Bellberry Lane absolutely nailed our logo design! She understood our vision right from the start and brought it to life in a way that perfectly captures our brand. We worked with her a second time for another variation of the logo that we are thrilled with. We’ll definitely be coming back to Kristen for all our future design needs. Highly recommend!

  • Miranda Whitley— CEO of Every Last Cent

    “Kristen at Bellberry Lane is absolutely incredible! She created two branding packages for both my business and my husband's, and we couldn't be happier with the results. She took the time to understand our vision, industry, and goals, delivering designs that perfectly capture our brands. The entire process was seamless, and her creativity and attention to detail exceeded our expectations. If you're looking for a designer who truly cares about bringing your brand to life, Kristen is the one to hire. Highly recommend!”

  • Alison— Artist & Founder of Loominarium

    “This is totally worth it. Communication with her is professional and quick and she always listened to my ideas and made changes accordingly I really appreciate it. Don’t hesitate to invest in this, I initially tried doing it myself AS AN ARTIST and my attempt was pathetic in comparison. Branding is not easy. Seriously, investing in branding is investing in yourself in the long run.”

  • Laura— Founder of Joyful Scholars Academy

    Absolutely recommend. Kristen is extremely talented. I had cheaped out on hiring previous designers and wish I had just started with Kristen. She is responsive and gives you a timeline. Her quality, professionalism, and detail is over and above. Her work is worth every penny. I have received a lot of positive feedback on the logo. Thank you Kristen!

  • Whitney Coccaro— Founder of Yoga Station

    I recently opened a Yoga Studio and was seeking assistance in building my brand. I shared my vision with Kristen and her execution in carrying out what I was looking for was beyond my expectations. She was easy to communicate with and I am so happy with my business branding. I highly recommend her services!

From neighborhood favorites to growing brands, we’ve partnered with businesses & founders across a wide range of industries since 2011.

restaurants. coffee shops. hotels. bakeries. bookstores. authors. nonprofits. yoga studios. wineries. farms. dentists. travel agencies. architecture firms. wedding venues. health & wellness brands. breweries. artisans. jewelry designers. photographers. law firms. landscaping companies. interior designers. educational institutions. artists. florists. consultants. retailers. apparel brands. event spaces. real estate agencies. construction companies. financial firms. skincare brands. coaches. fashion designers. medical practices. childcare centers. startups. & more.

A flat lay of branding materials from Shreves Stoneware, including business cards, envelopes, and sticker.
Colorful packaging boxes of Butterkiss Baking Company, design featuring a winged butter logo.
A brown cardboard pizza box with white and purple text and design, partially visible from above.
Three baseball caps all with a brand label that reads 'The Weekend Coffee.'
Soundlace branding
Stationery Branding Design
Waterbound clothing & hang tags with blue and white nautical designs and red string.

Your business is one of a kind.
Your brand should be too.

A circular logo with a large black '1%' inside a white circle, and the words 'FOR THE PLANET' in bold white letters underneath, with 'MEMBER' below that.
A circular logo with a large black '1%' inside a white circle, and the words 'FOR THE PLANET' in bold white letters underneath, with 'MEMBER' below that.

Impact Beyond Design.

Bellberry Lane is a proud member of 1% for the Planet, committing a portion of annual revenue to organizations working to protect our oceans, coastlines, forests, & the communities that depend on them. This partnership reflects a simple belief— anyone can make a meaningful difference. It’s one way we help care for the natural places that inspire & connect us all.

Let’s talk about your brand goals.

Clients Featured In:

Anthropologie

•

Vogue

•

Barnes & Noble

•

Better Homes & Gardens

•

Southern Living

•

Elle

•

Cosmopolitan

•

Vanity Fair

•

BHLDN

•

Harper's Bazaar

•

Condé Nast

•

Anthropologie • Vogue • Barnes & Noble • Better Homes & Gardens • Southern Living • Elle • Cosmopolitan • Vanity Fair • BHLDN • Harper's Bazaar • Condé Nast •