Stylized logo with the text 'The Living Tap Room' and a hop cone illustration above.

THE PROJECT:

When crafting the brand identity for The Living Taproom, the aim was to fashion branding that evokes the comfort of your own living room—a space to gather with friends, unwind, and savor a beer. The project's essence was to embody a sharp and clean aesthetic, seamlessly incorporating script elements and bearing in mind the transformation of the logo into a neon sign.

SERVICES:

Logo Design
Brand Identity
Signage
Print
Marketing Materials

Self-serve beer taps with digital screens above, mounted on a green wall in a modern bar or restaurant. A potted plant is on the counter nearby.
Person handing over a black watch with a watch face that displays the pineapple exchange logo to another person.
Neon sign reading 'Tab The Living Room' hanging over greenery at night.

This inviting self-pour bar seamlessly blends local charm and global tastes, offering a unique space to relax & explore an array of craft beers at your own pace. Located just a short stroll from the Tacoma Dome, it's poised to become the quintessential neighborhood bar, fostering connections, conversations, and unforgettable moments— and it's pet friendly.

Drawing of a pine cone hanging from a branch with a small rectangular base.

At the core of the design: a lamp with a hops-bulb encased in the letter 'T,' illuminating the lamp within the logo. This distinctive feature not only adds charm but also mirrors the venue's warm atmosphere. The overall aesthetic is vibrant and inviting, creating a cohesive visual experience that beautifully complements the taproom's cozy ambiance.

Illustration of a hop cone with leaves, over a blurred background of hop plants.
Text overlay on blurred background of a cocktail glass with red liquid and foam. The text promotes 'The Living Room Tap, a self-serve concept' with a small hop cone icon above the text.
Digital ordering screens with wooden frames and beer taps below, mounted on a wall.
Interior of a busy cafe or restaurant with people seated at tables and a counter, large windows, hanging plants, and exposed ductwork on a wooden ceiling.
Person holding a glass of amber-colored beer with text "The Living Room" printed on it, in front of a green and white leaf-patterned wall.

KIND WORDS

"The little brew lamp is so perfect! We love the lamp, you really nailed it, amazing! I wasn’t sure we’d have a true logo that felt like what we wanted it to without the words, but I love it!!"
— Andria, The Living Taproom

A hand squeezing lime into a glass of beer on a gray surface with limes and hops in the background.

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