THE PROJECT:
Our goal was to create a brand identity that captured the spirit of familiarity, comfort, and connection. We leaned into a nostalgic tone that balances elevated hospitality with neighborhood charm, drawing inspiration from the idea of “the Cheers of East Pete.”
With a target audience of couples aged 30–60, we prioritized a look that felt refined but never pretentious— elegant enough for date night, casual enough for weeknight drinks, & inviting enough to become a regular spot.
SERVICES:
Logo Design
Brand Identity
Packaging Design
Merchandise
Marketing Materials
A modern brand with an old soul
Josie’s Pub is more than a new restaurant— it’s a revival of a beloved neighborhood space, reimagined with purpose, personality, and warmth. Located in East Pete and steeped in local history, this new venture honors the legacy of a building that’s hosted decades of shared meals & memories. The owners envisioned a place that feels like home: a vibrant local hangout with top-notch service, crave-worthy food, and a lively, welcoming atmosphere.
Josie’s is designed to bring people together.
The brand system blends timeless typography with expressive script, anchored by a custom martini glass mark that nods to classic bar culture with an Art Deco twist. The color palette— navy, warm gold, and cream strikes a balance between sophistication and approachability.
We developed a full logo suite and submarks designed for flexibility across signage, menus, barware, event materials, and social media. A geometric brand pattern brings subtle texture to menus and print, while custom submarks ensure the identity feels layered & cohesive.
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First impressions matter.
The right identity builds trust before you say a word.
Let’s work together to design the brand your business deserves.