THE PROJECT:
Patrick & Company has been a trusted name in the wholesale industry for over 30 years. Representing a curated mix of lifestyle, gift, home, and accessory brands, they work closely with retailers across eight states, from boutique shops to luxury hotel gift stores.
PatCo’s visual identity had remained largely unchanged for decades. They needed a refreshed identity that honored their legacy while positioning them for continued growth— across showroom spaces, sales tools, and digital platforms.
Just as important, they wanted the new brand to resonate with a younger generation of buyers and brand partners, without alienating their long-standing relationships. The goal was to strike a balance: timeless, but current.
SERVICES:
Logo Design
Brand Identity
Brand Strategy
Packaging Design
Marketing Materials
Signage
Print Materials
Web + Digital Applications
PatCo’s visual identity had remained largely unchanged for decades. While their business had grown and adapted over the years, their brand no longer reflected the clarity, energy, or professionalism they brought to every partnership. The new identity needed to honor their legacy while positioning them for continued growth across physical showroom spaces, sales materials, & digital platforms.
The result of our collaboration together is a refreshed identity that feels both grounded and contemporary— built to grow with them, connect with a new generation, and reinforce the trust they’ve earned over the last three decades. A brand made to move forward, without forgetting where it started.
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First impressions matter.
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